The significance of Tesla's accomplishments is transcendental. Tesla has successfully designed and produced a commercially successful electric vehicle without carbon emissions, using many recyclable materials, to solve one of the major sources of greenhouse gases for the world, vehicles. Understanding how this was achieved, in record time, with private banking resources under the capitalist system, by an American company, with American ingenuity, drive and performance, in the private sector, with minimal government support, and built in the US, is critical to understanding our future in solving the other challenges that the US and the world face. Therefore, this assignment is critical to your capstone work for graduation.
For this assignment, quickly read the Case Dialogue 11 on Case 30 Tesla Motors, Inc., and carefully view with attention the youTube video in its entirety Tesla Launch Model 3. (Links to an external site.) Note very carefully the strategic and tactical points made in the video and address the following questions:
From the video,. (explain each one briefly and to the point, one or two sentences at most).
A. how did Tesla successfully overcome each of the Challenges to Adoptions of Electric Cars: Consumer Perceptions in the case:
B. What single key decision did Tesla make to achieve marketing penetration at a very low cost?
C. What single key decision did Tesla make to efficiently sell its vehicles? And how is it servicing its vehicles successfully?
D. What single key decision did Tesla make to guide its Human Resources to world-class achievements?
From the Case, (explain each one briefly and to the point, one or two sentences at most).
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