Research Paper Information (APA Format)1. Include a cover page and a table of contents (with page numbers).2. Double space only.3. Use 12 point font.4. Number all pages, starting with the cover page as 1.5. Left justify only.6. Headings are centered.7. Subheadings are started at the left margin and are italicized.8. Citing references in the papera. Cite all sources used in the text. For example:i. Smith (2009) notedii. It was noted (Smith, 2009) thatb. Quotes require a citation that includes the page number. For example:i. According to Smith and Jones (2008), Marketing is good (p.3).c. Quotes must have quotation marks at the beginning and end of the quote. Theexception is a lengthy quote (40 or more words), which is indented within theparagraph.d. Paraphrases require a citation, but not a page number.9. There are 95 different formats for noting references in an APA reference list. Examplesof one common format used in marketing journals:a. Alreck, P. L. & Settle, R.B. (2005), The Survey Research Handbook. Chicago:Richard D. Irwin, Inc.b. Heiens, R.A. McGrath, L & Leach, R. (2008), The Impact of Intangible Assetsand Expenditures on Holding Period Returns in the Pharmaceutical Industry,Journal of Medical Marketing, 8 (2), 151-158.c. (If the author of a document is not identified, begin the reference with the title ofthe document)10. Both e.g. and i.e. are only to be used in parentheses. The former means for example andis used when you are providing only a sampling of the options. The latter means that isand is used when you are being specific in what you intend to identify.11. All authors must be cited the first time that particular text reference is noted. Subsequentcitations may take the form of et al., but only after all the authors have been cited the firsttime.12. Use an ampersand (&) only when writing inside parentheses.13. Do not use etc., even within parentheses. Instead, use a list within parentheses precededby e.g..14. Use the numeral for numbers 10 and above and words for numbers below 10 (except fordates, times, and measures for which numerals are always used).15. Never start a sentence with a numeral, even if it is 10 or more. Instead, rewrite thesentence.16. A paragraph requires more than a single sentence.17. Use the full term, followed by the acronym in parentheses, the first time the term is used.Thereafter, the acronym may be used alone.18. Personal communications are cited in the text, but not in the References.19. Avoid the use of colloquialisms, such as a lot.20. Give the authors last name and the date of the work in parentheses in the text (separatedby a comma).21. The page number is given only for direct quotations.22. If the authors name is used in the sentence, only the date is given in parentheses at theend of sentence.Business & Marketing ResourcesFinding Articles: DatabasesBusiness Source Premier (PASCAL) provides access to journal literature in business,economics, public administration, sports management, hospitality, marketing, and tourism.Business and Company Resource Center (DISCUS) provides full text articles fromacademic and general business, industry & management periodicals, newsletters, newspapersand newswires; investment and broker research reports; company & association directorylistings from a number of sources. Additional content is garnered from reference sourcescovering industries, company histories, associations, brands, market share, and more.LexisNexis Academic Universe provides full-text information from a variety of sourceswithin these five categories: news, business, legal, and medical research as well as generalreference. Business information is selected from a variety of publications, includingnewspapers, trade publications, newsletters, magazines, and some journals.General Business File ASAP (DISCUS) analyzes company performance and activity,industry events and trends as well as the latest in management, economics and politics. Thisdatabase provides access to broker research reports, trade publications, newspapers, journalsand company directory listings with full text and images available.Academic Search Premier (PASCAL) is a large academic multi-disciplinary database,providing full text for nearly 4,700 publications. PDF back files to 1975 or further areavailable for well over one hundred journals, and searchable cited references are provided formore than 1,000 titles.JSTOR provides full-text coverage of 106 business journals, including: Marketing Science(1982-2007), The Journal of Marketing (1936-2007), and Journal of Marketing Research(1964-2007). Note that the last three-five years may not be available, but the database is goodfor historical research.Finding Books: Online CatalogUse to find books and other materials at USCA or in other USC system libraries in SouthCarolina.KEYWORD search: target marketing; multicultural marketingSUBJECT: marketingsocial aspectsTITLE: Journal of MarketingReference BooksThe Advertising Age Encyclopedia of Advertising Ref HF5803.A38 2003 (3 volume set)Encyclopedia of Major Marketing Campaigns Ref HF5837.E53 2000International Encyclopedia of Company Histories Ref HD2721 .D36 1988
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