the assignment about a case study consisted of 3 questions about the case study.
the main outcome of the assignment is to understand and apply the competencies and behaviors of an effective change agent and formulate and discuss a personal change management theory that is productive and positive.
BBA313 CHANGE MANAGEMENT Case Study brief & rubrics
Individual document assignment.
Read the following case and prepare a critical analysis. You should:
• Identify skills and personal profile of each of the four department members.
• Evaluate how leadership styles can be adapted in response to the different circumstances.
• Examine the required influence and negotiation strategies to help Jill reach the organization's goals.
o Offer at least one recommendation for each person on the team.
• Wordcount: maximum of 2,000
• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
• Font: Arial 12,5 pts.
• Text alignment: Justified.
• The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission: Week 3 – Via Moodle (Turnitin). Sunday 17/10/2021 23:59 CEST
Weight: This task is a 30% of your total grade for this subject.
It assesses the following learning outcomes:
• Outcome 1: understand and apply the competencies and behaviors of an effective change agent
• Outcome 2: formulate and discuss a personal change management theory that is productive and positive
Exceptional Good Fair Marginal Fail 100-90 89-80 79-70 69-60 <60
Summary Word limit criteria met. Writing style is consistent and clear.
Word limit criteria +/- 5%. Writing style is consistent and mainly clear.
Word limit criteria +/- 10%. Writing style is inconsistent and/or sometimes unclear.
Word limit criteria +/- 15%. Writing style is inconsistent and/or mainly unclear.
Word limit criteria exceeds +/-20%. Writing style is inconsistent and mainly unclear.
Student selects all key concepts, demonstrating a superior understanding of the reading material and task.
Student selects some key concepts, demonstrating a good understanding of the reading material and task.
Student selects a few key concepts, demonstrating a fair understanding of the reading material and task. Some concepts might be missing or are too generic.
Student selects little key concepts, demonstrating a poor understanding of the reading material and task. Most concepts might be missing and/or are too generic.
Student selects none of the key concepts, demonstrating insufficient understanding of the reading material and task. All concepts might be missing and are too generic.
Analysis & Evaluation Provides excellent
evaluations of each profile. Adds to the proposed topics of discussion.
Provides clear evaluations of question's weaknesses and strengths. Adds to the proposed topics of discussion.
Provides some evaluations of question's weaknesses and strengths. Limited to the proposed topics of discussion or does not cover all but adds other.
Provides poor evaluations of question's weaknesses and strengths. Does not cover all proposed topics of discussion and/or does not add other.
Provides no evaluations of question's weaknesses and strengths. Does not cover all proposed topics of discussion and does not add other.
Conclusion Communicates points across and draws a clear conclusion to the question.
Communicates some of the points across and draws a partial conclusion to the question.
Communicates some of the points across but does not draw a conclusion to the question, or vice versa.
Does not communicate the points across and/or does not draw a conclusion to the question.
Does not communicate the points across and does not draw a conclusion to the question.
Originality Exhibits breakthrough and unique ideas, not discussed in class and not seen in existing literature. Shows creativity and own opinions.
Exhibits some unique ideas, not discussed in class but seen in existing literature. Shows creativity and own opinions.
Exhibits some unique ideas, but most discussed in class and/or seen in existing literature. Shows little creativity and/or no own opinions.
Exhibits at least one unique idea, the rest discussed in class and/or seen in existing literature. Shows little creativity and/or no own opinions.
Exhibits no unique ideas, all discussed in class and/or seen in existing literature. Shows no creativity and no own opinions.
BBA313 CHANGE MANAGEMENT Case Study
Jill Brown has just been hired to manage the Marketing department of the Future Health
pharmaceutical company. Future Health was founded 80 years ago and is a well-respected and
successful company. She finished her Bachelor of Business Administration only two months ago so
she knows this is a great opportunity to start her career.
Jill is enthusiastic and hard working. Thanks to her BBA, she has much of the knowledge that the
department needs. Thus, although it is her first experience as a manager, she is convinced that she
can make significant contributions to the team and the company. She cannot wait to apply her
leadership skills into her new job.
The Marketing department was created 7 years ago and it employs 4 full-time employees.
One of the employees of the department is Gloria who has started working in the Marketing
department only a fortnight ago. Jill's first observations are that Gloria shows a great deal of
enthusiasm in her position and is genuinely interested in her job, the company, and customer issues.
Jill also found out that one of the reasons for hiring Gloria was that, prior to joining Future Health,
she had worked for a few months in the hospitality industry, which had built a good reputation for
service. Unfortunately, since she joined, Gloria has found herself without a clear direction. It seemed
obvious that Gloria still did not have a solid understanding of the aspects of her job directly related
to marketing. However, despite her lack of skills, Gloria shows a desire to learn. Because of her
commitment to becoming a trusted team member, she shows curiosity, hope, and enthusiasm.
The second collaborator is Sebastian who started in the Marketing department about 6 months ago.
Leafing through his file, Jill saw that that his previous boss had sent him to two specific training
programs, a common practice at Future Health. However, even though Sebastian understands the
fundamentals of marketing, Jill is under the impression that Sebastian finds his job more
complicated than she had expected. Although Sebastian knows more about marketing than a few
months ago and has already shown his competence, at times he seems overwhelmed and frustrated
which is seriously undermining his commitment. He has recently been late for work and on a few
occasions has called in sick. Jill wonders to what extent this setback in motivation is related to some
major mistakes Sebastian has made recently. Customers have repeatedly complained about
Sebastian. And Jill has overheard that last week Sebastian completely lost his temper on the phone
and that he was feeling quite discouraged afterwards.
The third member of the department is Joe. Joe has been with the department since its inception
seven years ago, so he knows all about its operation and his own responsibilities. Before working in
the Marketing department, Joe had worked for several years in the Finance Department. Joe is 59
years old, and both his many years of experience with the company and his personal contacts are of
great help when he needs the collaboration of other departments to solve thorny problems. Jill has
been told that no one can solve customer problems faster and cheaper than Joe. Lately, however,
Joe seems less involved and his work rate has slowed considerably. During the first days in her new
position, Jill has corroborated this impression through her own observations. Although his
performance continues to be satisfactory, he seems to have lost interest in the job. For example, in
the first two meetings Jill has called, Joe has barely participated. Despite his good skills, Jill has the
impression that he still doubts himself at times and wonders if he can walk on his own, without the
help or support of his boss. Jill is convinced that Joe is competent and knows what he is doing, but
lacks more confidence in his own judgment. He is sometimes hesitant to work independently and
tend to be overly self-critical or even reluctant to follow his own instincts.
The fourth person who works in the department is Carol, who has not opened her mouth since Jill
was formally introduced to her new team by the director of Human Resources Lisa William a week
ago. Carol has been in Marketing for three years and Jill quickly realizes that she is a key person on
the team. Not only does she master her job perfectly and possesses all the required skills, she also
deals successfully with the most demanding clients. She anticipates problems, is quick to offer
solutions, and rightly trusts herself as she has a good record. In addition, in the last year Carol has
developed six new projects on her own that have resulted in new sources of income for the
company. Carol is very energetic and uses her intelligence effectively. When Jill spoke with some
clients, she realized how much they respected and trusted Carol. In fact, some even said that if they
work with Future Health, it is because of Carol. Jill has noticed that Carol is somewhat distant with
her, for no apparent reason.
Since Jill doesn’t really know how to read the situation, she decides to discuss it with Lisa Williams.
Lisa tells Jill that Carol's former boss, had always treated Carol in a distant and rigid way, and Carol
felt controlled by Frank.
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