Now it's time to get it all ready. This week, you should spend more time researching comparable options on your social media choices. Then it's time to put it together!
First, you should put together your overview of the project. This starts with the description of your business or brand. Write about what it is and what you want for it, and add the research you have found on comparable businesses or brands. Then what are the goals you have for the business or brand? What are your general goals with social media for it? What audience are you aiming to reach?
Now on to the social media aspect of the project. If you have a real business, brand, or site to work on, you can start by putting the site profiles into the 4 social media sites you've chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don't really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.
Then, for each social media site, write about your goal for that site, how you will accomplish them, and some ideas for posts or pins. Who is your audience? When and where can you best reach them? How can you really use social media to work for you?
This project should have at least 1-2 pages for your overview and then approximately 1-2 pages per social media site. So the draft will be 5 – 10 pages long.
There will be the option to present your project to your instructor and class next week in the live classroom, so begin thinking about if this is something you'd like to do.
Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.
BUSINESS AND SOCIAL MEDIA 2
Business and Social Media
Jude G. Akassap
Instructor: Maria Karabekou
Assignment Due Date: 4/18/2021
The business idea: Formation of a private enterprise making fashionable baby clothes.
The private enterprise will be involved in the production of high-end fashionable baby clothes. The clothes will be manufactured in the United States, and they will be released in limited editions. In order to stay ahead of the competition, proper market research on market trends and designs will be conducted. The company will seek to sell baby clothes to young parents who have substantial disposable income and appreciate fashionable clothing for their children, a parental age of 25-35 years. The main focus will be on the United States population with possibilities of expansion into other regions in the future. The clothes will be produced depending on the season such that there will be a mix of both winter wear and summer wear. The overall product mix will include sweaters, rompers, and clothes targeting both genders. The business will seek partners such as button manufacturers and zip companies in order to have an effective supply chain for the production of the clothes.
Similar brands include Zooby Industrial company, Rockleigh Industries, and Longbehn companies. These companies specialize in the cutting, sewing, and fabrication of children and infants apparel such as bibs, gowns, and dresses. The companies use cotton, polyester, non-woven materials, and also nylon to manufacture their products. These companies market their products using several avenues. These include LinkedIn, where they promote their corporate brand and use it to attract people to their products. The companies also use Twitter for communication, especially to release important information and updates on their products. They also have a significant presence on Facebook, where they concentrate their marketing efforts. Other social media sites include Instagram, where they showcase their models and show the new products that they have released.
Our company will aim at selling to the cloth distributors and resellers in the US. This will be a Business-to-Business model. However, direct customers who may want to purchase from the factory will also have a chance to buy at the retail prices. To promote the clothing brand, the company will invest in a solid social media presence. The first one is Facebook which will be used to showcase all the products that are on offer. Facebook has a wide global reach, and therefore it will be critical for visibility purposes. The company will also have a strong presence on Instagram. Since the company will be in the fashion and allied industry, Instagram will especially be helpful to attract fashion-conscious customers. It is also an essential tool for connecting with the young parents who are in the 25-35 year group.
The company will also utilize Pinterest to showcase innovative designs and ideas on fashion items. Additionally, we will also use LinkedIn to attract other partnerships and hire qualified seamstresses and other garment-making staff members. The use of LinkedIn will also be used for the promotion of the brand as a clothes and fashion leader with a strong presence in the United States.
In conclusion, social media will be a critical tool for the growth of the company. It will be used strategically to drive sales and also to grow the revenue of the firm. The company will use social media analysts to advise the best mix to make the company's products stand out in the market.
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